Digital Marketing Officer

Role Purpose

Your role at AidaPay is to own the entertainment and storytelling behind AidaPay’s content. 

You will turn everyday cultural moments, frustrations, and trends into content people actually relate to and want to watch. The idea is to build a community of people who love our brand, and our team.

You have an outstanding understanding of what kind of editing works on TikTok and Instagram, and of current trends and editing styles. You edit fast, and meticulously. You understand the concept of visual branding, and apply it carefully to all content you produce.

You’re naturally funny, and super into Nigerian internet culture.

You will also assist the CMO with various other marketing duties, as needed.

Core Responsibilities

Content Creation:

1. Study, understand and learn to replicate our content types and style, under the initial direction of the CMO. Ultimately, take over ideation.

2. Write scripts and/or detailed directions to use when directing and filming the reels, which have the kind of engaging structure and pacing that shows you understand social media inside out.

3. Act and appears in reels, bringing other AidaPay staff on to play other characters as needed. Be natural, expressive, comfortable improvising, and unapologetically (but professionally) yourself.

4. Produce all AidaPay reels. Handle the set up, the actual filming, and the processing of footage. Ensure cameras are prepared, lighting is optimal, audio sounds great, and the content you shoot is professional.

5. Handle creative direction during filming. Lead the energy on set, adjust delivery, timing and tone in real time, and make the content feel alive - not scripted. 

6. Edit all AidaPay reels with the kind of engaging structure and pacing that shows you understand social media inside out.

7. Design all thumbnails, with excellent design sensibility and a clear understanding of social media best practices. 

8. Lead best-practices decisions on video length, hook framing, caption style, etc, optimising everything for TikTok and Instagram behaviour

Social Media Management: 

1. Post consistently and strategically on both Instagram and TikTok, scheduling content where needed

2. Handle comment and dm replies efficiently and proactively

3. Establish and maintain a 2-week buffer of content, using a content calendar

4. Regularly analyse metrics to understand what content works, what doesn’t, and why, and turn this insight into action.

General:

1. Use project management tools like Trello, Slack, ClickUp, and be comfortable using Google Drive, docs and sheets.

2. Use editing tools like Canva, CapCut and Adobe

3. Assist the CMO with other marketing work where needed. This could include:

1. Coordinating logistics for on-the-ground initiatives, influencer marketing and physical advertising

2. Writing and scheduling in-app notifications

3. Assisting with email marketing campaigns

4. Helping with logistics for attending events & other industry opportunities

Requirements

Applicants to this role must…

• Show a portfolio of content showing editing work and acting work, either on personal profiles or for past employers
• Fast turnaround speed
• Be naturally engaging on camera
• Be totally in tune with Nigerian internet culture
• Be based in Ibadan, or willing to relocate, and prepared to work on-site
• Have 1 year’s experience making viral, relevant content on social media, whether for your own personal brand or in a professional context

What success looks like:

If you’re successful in this role, we’ll start seeing…

• Excellent content quality (watchability, not just views)
• High audience engagement (comments, shares, saves)
• Great retention rates, engagement and follower growth
• Speed and efficiency, keeping up with a high and consistent output of content
  Consistency, reliability and accountability 

What you get

• Salary: 150 - 180k depending on experience
• Camera/lighting and filming equipment, office phone and office system all supplied (on-site only)
• Team building events & getaways